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How Social Media Marketing can help grow your business

Nowadays Social Media is the norm, it’s a part of society and rightly so as it’s been around for a long time. Whether you’re a lover or hater of the multitude of networking sites they are undeniably powerful, especially for businesses.

Consumers are well informed and educated these days, just think how you went about your last purchase and I’m sure the internet was involved at some point along the way. This is a digital window shopping space that cannot be reckoned with and if your business is not on the digital high street then your chances of being competitive are vastly reduced.

Here are my top 5 reasons why your business should consider using Social Media:

1. Visibility and brand awareness

By actively posting relevant content through your social media channels you are engaging with people about your business and your specialities. Without knowing it you are advertising your business as a brand, an expert in what you do and how you want to help people. The more your followers, fans and connections like what they see the more likely they are to share it with their network which ultimately increases the visibility of your business twofold – this is new age word of mouth endorsement.

2. Cost effective

Social Media costs nothing to signup to and this is another reason why so many people use these networking sites. The costs of marketing a business can creep up quite quickly, so when you compare the power of using Social Media sites against something like print advertising it’s a no brainer. Social Media sites do offer low-cost advertising and it can be value for money to directly target your audience without breaking the bank.

3. Pushes traffic to your website and increases your website ranking

Why have a website and not talk about it or advertise it anywhere? You may be online but how do people know that you are there? The world wide web can be a fickle place and the likes of Google and search engines are constantly chomping through content and invariably your website can get lost in the masses. By regularly posting on your Social Media platforms and including a link to your website will directly increase the amount of visitors to your website and endorses the credibility of your website.

4. Reach your audience anytime and anywhere

Smartphones, tablets and internet based devices are everywhere, so why not reach out to your audience wherever they are and at any time? By directly connecting with your existing customers or engaging with potential new clients through Social Media you can stay competitive and continue to grow relationships.

5. Increase leads and sales

I saved the best until last and mainly because increasing sales and leads can only really happen with commitment to the cause. By starting up or improving your existing Social Media platforms won’t result in instant sales or leads the very next day, it’s a slow burner and can take time and dedication to create a solid campfire. By investing your time to regularly engaging with your audience, increasing traffic to your website, creating new content for them to read and promoting your expertise can and will result in positive outcomes.

For many businesses the thought of Social Media and the results it can provide is motivating and can quickly reach the top of the ‘To Do List’ which is inspiring. It’s becoming more obvious now that businesses should be on Social Media and if you’re not then you’re missing a trick.

If you could benefit from some support on effectively using Social Media for your business or would like someone to promote your business through Social Media Marketing just give us a call on 01844 239130 or email

Be Relevant! Be Competitive! Be a bossy dog!


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